An investment in Cart-Away is a significant business decision. Placing money with any business venture should be based upon solid numbers, strong teams and superior traction. Every offering has the risk of too much “blue sky” bloviating and not enough supported substance. In concrete terms – Will it crack with the stress of actual use?
One way to measure the value of an investment is to ask for a solid Proof of Concept (POC).
“A proof of concept (POC) is a demonstration to verify that certain concepts or theories have the potential for real-world application. In a nutshell, a POC represents the evidence demonstrating that a project or product is feasible and worthy enough to justify the expenses needed to support and develop it”. Technopedia
Many in the investment community have started using the term “TRACTION” to identify POC. They suggest that getting purchase orders or other financial commitments will help to prove the idea has value in the real world. In concrete terms – Will they sign a contract?
Another way to explore the strength of an investment is to see if others are willing to pay for the idea.
“Even though venture capitalists are typically investing in startups or young companies, they still want to see proof that the business is a viable one. This means moving beyond just having a product idea to having proof that someone will pay for it (outside of family and friends). They want to see traction with your core market. This should be a broad segment and intentional, otherwise the VCs will be skeptical”. From Troy Skabelund’s post
Cart-Away is proud to demonstrate a level of value that has been rewarded many times over. Our proof of concept is backed by dozens of purchase orders from some of the biggest names in the built world. These corporations have examined the problems associated with getting small loads of ready-mix and have determined that investing in the Cart-Away solution is the answer. The Cart-Away self-delivery platform is successfully operating within these strong chains and supporting millions of contractors in North America. The Cart-Away concept has traction in markets as large as Los Angeles and as remote as Ione. In concrete terms – It makes a strong foundation to build upon.