20 Must Have Tools For Small Businesses (Part 2)

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20 Must Have Tools For Small Businesses (Part 2)

12. Square

Is your business still in the beginning phase? Are you selling products from temporary locations? Square, a miniscule credit card reader that attaches to your smart phone or Ipad is a great asset for such businesses. Without a credit card machine, many businesses miss out on sales due to customer’s lack of physical cash. Now with Square, you can carry your credit card machine with you at all times, making sales wherever you go. Your business can become profitable without a brick and mortar setup and all those overhead fees. Some great success stories include Farmers Markets, where ATMs are scarce and delicious products abundant. Square can help your business grow at home, and on the road.

13. Uber

With a small company can come small resources, and certain luxuries are simply not possible at the start of a business. However, meetings with potential investors or future clients can have you running around the city, and tardiness is not an option. Until the day that your firm can enjoy an onsite driver, let Uber take care of your transportation needs. Acting as an on-call chauffeur, Uber lets you set up an account to access any of their drivers in the vicinity. Simply call and request a car, and the next available driver with show up at your door, with an arrival text message. Don’t worry about the messiness of cash only options; with Uber everything is charged to your account, including the tip! Simply request your car, jump in, and get to that meeting in style.

14.  Haro

Companies with tight budget but a solid idea are eager to spread the word at a minimal cost. Haro, short for Helping A Reporter Out provides the perfect platform for both these companies and reporters looking for content. With a Haro subscription, you receive access to media pitches and direct responses to your own queries. This is an unprecedented access to top reporters and publications, giving your small business a fighting chance at national or even global recognition, without shelling out thousands of dollars on a high profile Public Relations firm.

15. Jira

When a new product is being created, tested, and launched, management is key. What are the statistics, which model is the most popular, and what bugs need to be worked out? All of these questions are easily trackable with Jira, a development process tool. Build your new product, track its progress, and gain feedback from outside sources to improve your model. As you continue along in the production process, you can keep editing your workflow list, visible to all of the applicable team members. Completed products can continuously be updated through consumer reviews and feedback, via a simple sharing button. Capturing data has never been easier.

16. HootSuite

Typically, one of the challenges new or small businesses face is a lack of manpower.Startups are generally formed by a group of motivated, hard working individuals, each juggling a collection of hats. Hootsuite acts as an employee replacement, with its post scheduler system. Primarily used for social media outlets such as Facebook FB +%, Twitter, Instagram, etc. Hootsuite allows users to create all of their information ahead of time, and then stagger them by date and time. You can attach images and videos and post items to numerous outlets at a time. This system not only allows you to be working, even when you are not working, but can create a constant stream of information from your company, while you are working on other projects.

17.  Evernote

Tired of searching through the mountain of papers on your desk for that postit with your meeting date? Try Evernote, an information organizational tool. Evernote works with three basic functions: capture, access, and find. Capture all of your information, from doctor appointments to business meetings, access it from a host of different sources like your computer, smart phone, or tablet, and find everything in mere moments. With all of your information stored in one clearly marked space, you’ll save time and energy best spent elsewhere, like your growing company! Best of all, Evernote is a free application, so you can test out their organizational method and see if it is the right fit for you, without breaking the bank.

18. LastPass

How many hours have you wasted, trying to remember your password for that hardly ever used site that contains the one message you need to access? With all of the information we’re constantly keeping track of, it’s easy for the smaller things to get forgotten. That’s what makes LastPass so valuable. By removing the need for numerous passwords, LastPass creates a stress-free Internet experience, while ensuring total password security. Users can create a free LastPass username and password. Then, sync up all of your commonly used websites, email accounts, social media servers, and so on. These linked accounts will then become available through your single LastPass login information. By streamlining dozens of login sites into one effortless checkpoint, you can speed past those roadblocks and access your sites in a faster and effortless manner.

19. WordPress

The age of blogging is upon us and with it comes the tough decision of which platform to use. Some templates favor image based sites, while others create a magazine worthy look. WordPress has established itself as a leader among blogging platforms, particularly those that include written content. It features two versions, the free WordPress.com and the self hosted WordPress.org. For businesses that plan to aggressively utilize their blog as their primary website, or as an important marketing tool, it may be worth a bit of time and money into the self-hosting version. Users can search from millions of different templates and have options of personalized plugins, and just more visual flexibility. For companies using their blog as an addition to their site, or those that just don’t have the time commitment to dedicate to this service right away, the WordPress.com version is the ideal choice. With a large selection of free or premium templates, the WordPress.com blogs come equipped with a clear and simple to use support system, making navigating the blog world an easy task.

The importance of blogging has been proven by the vast number of blogging success stories, virility of online posts, and the sheer number of individuals reached via this method. For a new company trying to spread the word about their concept, blogging is definitely a marketing route to consider.

20. Quora

With a new company there are bound to be questions or confusions that arise. By creating a marketplace of answers, Quora has established itself as a pivotal resource for gaining information, informal polling, and voicing your own opinions publically. Simply create a free account and post your first question or answer. You can follow topics that interest you to gain access to exciting conversations in your line of work, or you can start a feed yourself and see how the topic develops. If you discover an interesting fact, you can easily share that information to your social media outlets, and continue the conversation on your platform.

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