6 Social Media Templates to Save You Hours of WorkSMEStudio
Social media is a relatively new tool for most businesses. This means that, unlike many other marketing tools, when people begin to build out social media for their business, they’re starting from scratch. They haven’t created social media strategies before or they don’t know what questions to ask for a social media audit, and finding out can be both difficult and time consuming.
That’s where we come in. Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, here are six social media templates to save you valuable time and effort.
1) Social Media Strategy Template
To create a social media strategy is to bridge the gap between where you currently are in social media and where you want to be. Your strategy should answer all the basic questions required before you can begin implementing your social media plan.
Use this template to help you create a social media strategy to guide you in your daily online activities. Answer the questions in each step for your own company’s strategy in order to establish what your goals are, how to achieve them and how to measure your success.
The social media strategy template teaches you how to:
- Clarify your business’ social media goals
- Audit your current social media status
- Create or improve your social media profiles
- Develop your content strategy
- Use analytics to track progress and adjust your strategy as needed
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
2) Social Media Audit Template
An important part of creating your social media marketing plan is conducting a social media audit. This audit serves to assess your current social media use and how it’s working or not working for you. We’ve put together a social media audit template to walk you through the steps and help you conduct your audit for effectively.
The template is comprised of six steps that will take you through your audit from start to finish:
- Creating a spreadsheet of your social profiles
- Finding other accounts that may be representing you or your brand
- Creating a mission statement for each profile
- Ensuring accounts are on brand
- Centralizing ownership of passwords
- Creating a process for how new channels will be established moving forward
3) Editorial Calendar Template
There are two important types of content calendars that a social media manager will almost always make use of. The first is the editorial calendar, which will gather all of your blog and other content projects into one document to help you plan and schedule each release.
The easiest way to organize a content calendar is by using a separate ‘sheet’ within a Google or Excel Spreadsheet for each month, with activities further broken down by day or hour, depending on the volume of content you plan to publish.
Your editorial calendar should include simple information about each of these projects:
- Title or description of the content
- Links to supporting documents, like content briefs
- Author or writer
- Channels you will promote it on
The following is a very basic template of an editorial calendar. You should add columns or rows as required.
Download our editorial calendar template
4) Social Media Content Calendar
The second valuable content calendar is a social media content calendar. This should include all of the social media messaging you’ll be using to promote your content, organized by date and time. Though social media engagement can’t be preplanned, social media promotion can be, which is where this calendar comes in handy. The calendar may also help shape your editorial strategy, by showing you where there are holes and what themes you might be missing.
This calendar will solve some of the biggest issues faced by social media users. These include continuing to post badly-performing content, ignoring certain accounts and overwhelming others, and missing important dates or events.
Download Our Content Calendar Template
5) Bulk Upload Template
When you own your own business, you can hardly spare the time required to publish Tweets or Facebook posts one by one throughout the day. To help save social media users valuable time, Hootsuite allows you to bulk upload up to 350 social media messages across all social networks.
To do so you need to create a .csv file of all the social messages you’d like to upload, placed in a specific format:
- Column 1: Date and time. The accepted DATE format is: mm/dd/yyyy hh:mm or dd/mm/yyyy hh:mm. Be sure to identify which format you are using when uploading your file. Times must be set in the future (at least 10 minutes from upload time) and should end in either a 5 or a 0, i.e. 10:45 or 10:50.
- Column 2: Your message. For Twitter there is a limit of 140 characters, including the URL (which reserves at most 23 characters)
- Column 3: URL (optional): The full URL you want to include in your message
For this purpose, we suggest using a plain text editor like TextEdit or NotePad. They don’t have built in columns so you have to use commas, but the format is clear in the sample .csv above. Unfortunately Excel usually causes formatting issues, so we don’t recommend using it to build your spreadsheet. (Note: If you decide to use Excel, you’ll need to tell Excel that that data in column is Text and not to be changed or it will try to convert your dates into a different display that will fail your upload.)
6) Social Profile Image Sizes
Social media profiles are often your first opportunity to make an impression on new prospects or the broader public. The pictures on these profiles are important, as they’re the first thing people notice, and often they come to represent your social media brand.
You should always strive to have images fall within the dimensions recommended for a certain network. Why? A square is a square, right? Well, you never know when profile images will be reused elsewhere on a social network. Even though your giant headshot might look nice in the profile picture, it might look weird when appearing on a mobile device or in a home feed.
Here are templates showing the optimal dimensions for profile images on each major social network:
LinkedIn Company Pages