SME Tips: 7 Benefits of Integrating Live Chat With Your Website

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SME Tips: 7 Benefits of Integrating Live Chat With Your Website

live chat integration

Live chat is an online communication channel to interact with visitors on your site in real time. The main idea behind integrating live chat in your site is to make life easy for your visitors by solving their problems quickly and effortlessly. The chat button can be positioned anywhere on your site. Live chat can be used for prospective customers to help them with their buying decision or for current clients who are looking for support with a product they have purchased.

Integrating live chat comes with a whole new set of benefits altogether. But some of the most significant benefits of staying relevant in today’s market are:

  1. Convenience
    Visitors can initiate a chat request by clicking an icon on your website anytime they want to, from anywhere, and on any device. Customers can carry on checking their email, working, and even eating while maintaining a conversation. It’s customer service that fits into their lifestyle easily.
  2. Reduced Expenses
    There is less pressure on traditional customer channels like email or call, as simple issues can be resolved in real time via chat.
  3. An Edge Over Your Competitors
    Many businesses are still not making use of live chat on their websites. By integrating live chat in your site, you have the opportunity to stay ahead of your game and offer your customers something new.  Live chat can not only help you to provide excellent customer service but also cut down on unnecessary customer support expenses.
  4. Access To More Consumer Insights
    Through live chat software, you can get to know your customers better. Live chat provides valuable data about consumer behaviour and other details such as their location to help you with targeted marketing and support efforts. Live chat also lets you collect customer feedback and gives you a valuable opportunity to ask visitors pointed questions which can help you identify the best sales approach.
  5. Increased Sales
    Clients who engage in live chat are 7.5 times more likely to convert. When people’s queries are resolved, they tend to feel more confident in their purchases and whatever they buy. If customers have a question or are confused, they can instantly talk to someone about it instead of leaving the website altogether. As a result, the bounce rates on your site are much lower.
  6. New Marketing Opportunities
    As a marketing tool, chat offers new possibilities for upselling and pushing out targeted incentives and offers. Agents can make more relevant marketing offers via live chat by using triggers or alerts that indicate when a VIP or repeat customer arrives on your website.  A live chat feature ensures that the customers stay on your site for longer, improving their chances of making a purchase.
  7. Easy To Implement
    Live chat is simple to integrate with your business website. In the case of hosted services, you need just need to use an HTML snippet code to get started.
    With so many affordable and free live chat software available, there is little risk left in testing out a live chat integration in your support solution. So go on and don’t hesitate from employing live chat in your website!

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